Small Australian winemakers are receiving almost a third of their income from cellar door sales. A Wine Australia survey revealed a 12 per cent increase in sales revenue for businesses with a cellar door.
Holidays are, unsuprisingly, the busiest period for wineries, however there has been an increase in foreign visitors, especially from European and Asian countries.
Howard Park Wines cellar door manager Emily Bromell said they can get up to 500 customers per day, with a mixture of people who know the brand already, or are on a wine tour within the region.
The experience of a cellar door offers something different than just a bottle shop. It provides a story to go along with the bottle bought on site of the winery, and a memory for those who chose to explore the beautiful area.