Independent wine buyers from the UK took a 10-day tour around WA’s fine wine regions last month.
Meirion Williams, from Yapp Brothers Wine Merchants, said both the Margaret River and Great Southern wine regions were known in the UK, but the group wanted to learn more about the other high quality regions in the state.
The group knew the wines of WA were of a high quality, but were surprised of the consistent quality and diverse styles across all regions. All wine buyers enjoyed experiencing the culture of each separate region, sowing the seeds for a great business relationship between the two markets.
Wines of WA chief executive Larry Jorgensen said the UK was in the top five markets for WA producers.